MEANS OF VISUAL COMMUNICATION IN THE EXHIBITION OF ARCHITECTURAL HERITAGE OBJECTS

There are many cultural heritage sites in Jordan that important tourist attractions today. Given the popularity of Jordan’s sites, maintaining landmarks good condition is becoming an part tourism industry and a factor creating positive image country global context. An role this process belongs to means visual identification.The purpose article identify importance communication presentation promotion architectural (on example Jordan).It determined information systems, which represented by graphic design tools, exceptional for sites. It showed logo one most components process. The development corporate identity also involves use uniform principles all types advertising products, research, support exhibition. presence specific feature identification objects.Kеуwоrds: communication, objects